Business
Customer Acquisition Cost & ROAS Calculator
Compare customer acquisition cost, ad return, blended return, and gross profit after acquisition spend. Nothing you enter leaves your browser.
Enter your values, then calculate.
What this tool does
About the Customer Acquisition Cost & ROAS Calculator
Compare customer acquisition cost, ad return, blended return, and gross profit after acquisition spend. It is a planning tool for testing business assumptions and comparing scenarios before making an operational decision.
The calculation uses advertising spend, other acquisition costs, new customers acquired, attributed revenue, and gross margin before acquisition.
How to use it
- Review the starting values for advertising spend, other acquisition costs, new customers acquired and replace them with your own.
- Choose any available units or assumptions, then select “Calculate CAC and ROAS.”
- Read the labeled result, compare another scenario if needed, and copy the output for your notes.
Practical example
Start with a known input
The workbench starts with a complete scenario: Advertising spend: 5000 $ Other acquisition costs: 0 $ New customers acquired: 100 customers Attributed revenue: 20000 $ Change one assumption at a time to see how it affects the result.
What to know about the result
- Results are estimates based only on the supplied values. Rounding, fees, local rules, and real-world conditions may change the final outcome.
Common questions
Using the Customer Acquisition Cost & ROAS Calculator
Is the Customer Acquisition Cost & ROAS Calculator free to use?
Yes. FormatCalc's Customer Acquisition Cost & ROAS Calculator is free to use with no account required.
Is my data private when I use the Customer Acquisition Cost & ROAS Calculator?
Yes. This tool processes your input locally in your browser. FormatCalc does not upload or store what you enter.
How do I use the Customer Acquisition Cost & ROAS Calculator?
Enter your values, select any units, and choose Calculate CAC and ROAS. You can then copy the result.
What should I check before using the result?
Results are estimates based only on the supplied values. Rounding, fees, local rules, and real-world conditions may change the final outcome.